Highly Regulated Industry
The Canadian Beverage Alcohol Industry is highly regulated, making it necessary for import suppliers to assign local agents in order to represent their products. Over 80% of beverage alcohol is sold through the government controlled retail chains in Canada with the remaining 20% being sold through Licensee or On-premise channels. This highlights the importance of choosing the right agent with the right retail knowledge and expertise.
Core Principles
Wise Beverages is an independent Oakville, Ontario based company founded in the summer of 2004 as a full service national agency providing specific expertise in listing and representing imported wine, beer and spirits in the Canadian beverage alcohol market. The company is built on five core principles.
1. Integrity and honesty in every aspect of our business from our dealings with customers, suppliers, partners and employees through to our owners and shareholders.
2. Responsibility and accountability to the suppliers whose brands and products we represent.
3. Dedication to developing a culture where people thrive because they enjoy working in a fun, dynamic and growth oriented company.
4. Profit oriented practices that can fund further growth and create attractive returns for our investors and shareholders.
5. Respect and encourage a work/family balance.
Dedicated Expertise
Within the partnership there is more than 45 years of experience in the Beverage Alcohol Industry with specific expertise in:
• Product Listing Protocol and strong relationships with all government controlled liquor boards
• Retail Sales Execution and established associations with sub-agents in
all Canadian Provinces
• Beverage Alcohol Marketing
• Wine, Beer and Spirit Category Management
• Portfolio and General Management
• Financial Controlling
Full Service Agency
While our expertise is centered in the retail channel, we recognize how important licensee placement can be for growing a successful brand in Canada. For this purpose, we have established relationships and partnerships with sub-agents who will act as our sales force accessing and servicing the licensee channels across the country.
Contact Us
If you are looking for professional representation in Canada, please feel free to contact us and we would be happy to assist you.
Wise Beverages Inc.
2448 Upper Valley Crescent, Oakville, Ontario,
Canada, L6H 7P2
Phone: +1 905 599 0590, Fax: +1 905 257 3501
Email: rwhite@wise-on.com, bdoherty@wise-on.com
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Building Long-Term Realtionships with the Suppliers we Represent
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